International journalists’ summit in Andermatt
It’s almost like the Oscars of the destinations – the list of “52 Places to Go in 2014” published annually by the New York Times is a roll call of the most highly recommended travel destinations of the year. And this year, beside Cape Town, Aspen or Dubai, an Oscar goes to … Andermatt! In fact, the tradition-steeped mountain village at the foot of the Gemsstock is the list’s only destination in the Alps. The reason for this selection is obvious: With our project Andermatt Swiss Alps the charming Swiss mountain village is evolving into a one-of-a-kind destination that deserves discovery as soon as possible because it will surely find a place in your heart.
- Kaye Geipel from “Bauwelt” shares a toast with Bernhard Russi
Media professionals around the globe have had the chance to see this for themselves. To wit, neither Mark Bridge from the English Times nor Kaye Geipel from Bauwelt magazine, Germany’s leading architecture journal, passed up the opportunity to scale Schneehüehnerstock Mountain on a ski tour with ski legend Bernhard Russi and take in the sweeping panorama of 100 peaks. The Italian magazine GQ also had lofty aspirations: For its exclusive photo series only the Gemsstock, at nearly 3,000 metres a.s.l., was high enough. Marcopolo Magazine went on a photo-and-discovery tour in and around Andermatt and in its December issue genuinely portrayed the traditional mountain village.
Both Schweizer Fernsehen and 3sat aired a 95-minute documentary on Andermatt’s development over the last nine years. With powerful images, “Der Pakt von Andermatt” tells in a very personal way how Samih Sawiris’ vision is becoming reality, step by step. The report in Galileo magazine on Pro 7 focused entirely on the first milestone – the new hotel The Chedi Andermatt. And hotel testers experienced for themselves the uniqueness of The Chedi Andermatt. After their brief stays in Andermatt’s dream hotel, they were duly impressed, for instance Karl Wild, who reported in the Tagesanzeiger that entering the hotel took his breath away. Or GaultMillau editor-in-chief Urs Heller, upon whom the hotel left a “stunning” impression.
Whether film crews of ARD or CNN, journalists from leading newspapers like the New York Times, Die Zeit or the Independent or lifestyle magazines like Harper’s Bazaar, Condé Nast or ELLE – the who’s who of the international media scene is now beating a path to the doorstep of The Chedi Andermatt. As well as seeing one another on the summit. But they also always treasure the true luxury of Andermatt: nature, genuineness, beautiful countryside – and at the heart of it all affectionate people who are passionately dedicated to making the vision of Andermatt reality.
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